Wholesalers and Resellers Model
Enables wholesalers to create and manage multiple reseller entities and invoice them with respective operating margins. Set your own pricing strategies and manage billing from a single interface.
Wholesalers and Resellers Model
(Enables wholesalers to create and manage multiple reseller entities and invoice them with respective operating margins)
The EarnBill system allows wholesalers and resellers to set their own pricing strategies and manage billing from a single interface. A wholesaler mainly sells its products through resellers; in this case, the wholesaler will only be invoicing the resellers. Additionally, a wholesaler could also sell to its customers. Thus, the wholesaler will need to invoice both their direct customers and their resellers. Typically, a wholesaler distributes products in bulk to resellers at a discounted price and allows them to resell at a higher price to their customers for profit.
EarnBill's multi-tenancy functionality can create as many resellers (child entities) as you need under one wholesaler (parent). For example, you could set up one or many resellers, and each of them would contain their own billing information, products, customers, and orders. The Telecentre is an imaginary firm name used in the diagram to depict the wholesaler as a parent along with its subsidiaries & resellers entities.
EarnBill's Company Hierarchy
Visualizing the wholesaler-reseller relationship structure
With EarnBill's company hierarchy, you can easily implement your company structure for wholesalers and resellers and manage resellers' billing. Such businesses need to streamline the invoicing process and consolidate all the invoices concerning different reseller entities into one invoice. Further, it allows you to calculate the cost of running each subsidiary (reseller) in a single invoice. It also enables the wholesaler (as a parent) to know the operating margin of each reseller every month.
How the Wholesaler-Reseller Model Works
Flexible Pricing Strategy
Wholesalers and resellers can set their own pricing strategies and manage billing from a single interface. A wholesaler distributes products in bulk to resellers at a discounted price, allowing them to resell at a higher price for profit.
Multi-Level Invoicing
The wholesaler can invoice both their direct customers and their resellers from a single platform. This dual invoicing capability streamlines operations and provides complete visibility into all revenue streams.
Operating Margin Tracking
The wholesaler (as a parent) can know the operating margin of each reseller every month. This transparency enables better business decisions and partnership management.
Consolidated Invoice Management
Streamline the invoicing process by consolidating all invoices concerning different reseller entities into one invoice. Calculate the cost of running each subsidiary (reseller) in a single, comprehensive view.
Value-added Features
Powerful capabilities to maximize flexibility and profitability
Global Product Catalog
It provides an ability in the system to have global products defined in the parent company and also an ability to select specific child companies of reseller companies to have access to certain products. Then the child companies and the reseller companies can override the pricing of such products in their own entities for profit margin or sell those products with their own innovative new pricing strategy.
Local Product Catalog
It allows the resellers to offer new product offerings or packages based on products that are provided to them by the parent company. These are localized product offerings that are not there with the parent company. These could be products, plans, bundles, and associated discounts that attract resellers or child companies more customers. Sometimes, the resellers can provide more value-added services than the parent company and sell as their own product offering with rebranding or white labeling. For example, if the parent company provides a high-speed internet, the reseller could provide the same service in a plan named 'High Speed Internet and Voip Telephone' and add Voip phones using the same internet (as a value-added service).
Key Benefits for Wholesalers and Resellers
Everything you need to manage complex distribution networks
Perfect For Distribution Networks
The wholesaler-reseller model is ideal for businesses that distribute products or services through a network of partners:
Telecom & ISP Services
Wholesalers provide connectivity infrastructure to resellers who package services with value-added features like VoIP, managed networks, or bundled solutions for end customers.
Cloud & SaaS Platforms
Cloud infrastructure or software providers can enable resellers to white-label services, add custom features, and reach new market segments with localized offerings.
IoT & Hardware Distribution
Manufacturers can distribute devices and connectivity services through resellers who provide installation, maintenance, and support services to create complete solutions.
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