Wholesalers and Resellers

The EarnBill system allows wholesalers and resellers to set their own pricing strategies and manage billing from a single interface. A wholesaler mainly sells its products through resellers; in this case, the wholesaler will only be invoicing the resellers. Additionally, a wholesaler could also sell to its customers. Thus, the wholesaler will need to invoice both their direct customers and their resellers. Typically, a wholesaler distributes products in bulk to resellers at a discounted price and allows them to resell at a higher price to their customers for profit.

EarnBill’s multi-tenancy functionality can create as many resellers (child entities) as you need under one wholesaler (parent). For example, you could set up one or many resellers, and each of them would contain their own billing information, products, customers, and orders. The Telecentric is an imaginary firm name used in the diagram to depict the wholesaler as a parent along with its subsidiaries & resellers entities.

With EarnBill’s company hierarchy, you can easily implement your company structure for wholesalers and resellers and manage resellers’ billing. Such businesses need to streamline the invoicing process and consolidate all the invoices concerning different reseller entities into one invoice. Further, it allows you to calculate the cost of running each subsidiary (reseller) in a single invoice. It also enables the wholesaler (as a parent) to know the operating margin of each reseller every month.

Value-added Features

Global Product Catalog
It provides an ability in the system to have global products defined in the parent company and also an ability to select specific child companies or reseller companies to have access to certain products. Then the child companies and the reseller companies can override the pricing of such products in their own entities for profit margin or sell those products with their own innovative new pricing strategy.

Local Product Catalog
It allows the resellers to offer new product offerings or packages based on products that are provided to them by the parent company. These are localized product offerings that are not there with the parent company. These could be products, plans, bundles, and associated discounts that attract resellers or child companies more customers. Sometimes, the resellers can provide more value-added services than the parent company and sell as their own product offering with rebranding or white labeling. For example, if the parent company provides a fiber optic cable service with high-speed internet, the reseller could provide the same service in a plan named ‘High Speed Internet and Voip Telephony’ and add Voip phones using the same internet (as a value-added service).